HEATHER PURDY

DMACC Portfolio Day 2027
Branding Presentation

Assignment Overview:

In this assignment, you are tasked with creating a comprehensive branding concept for the DMACC Portfolio Day 2027 event. You will design a series of deliverables that demonstrate your ability to create a cohesive visual identity across multiple media. Your branding package will include a logo, supporting assets, and mockups for digital communications (email blast, website, and student portfolio pages).

SLIDES EXAMPLE: 

EXAMPLE OF HOW TO SET UP SLIDE FOR PRESENTATION
BrandingPortfolioDayDownload

You will create a presentation to showcase your branding concept. The presentation should include the following slides, in order:

Slide 1: Introduction Slide

  • Content:
    • Designer’s Name
    • Event Name: DMACC Portfolio Day 2027
  • Design Considerations:
    • Keep the design clean and professional.
    • No logos on this slide—focus on typography and the event name.
    • Use typography and color that hints at the overall theme and style of your branding concept.

Slide 2: Event Description

  • Content:
    • Provide a brief description of the event and its significance.
    • Focus on key details, such as:
      • DMACC (Des Moines Area Community College) is hosting a portfolio showcase for students.
      • This event is designed for students from various programs to present their work to industry professionals and potential employers.
      • Highlight the diversity of programs involved (e.g., animation, graphic design, interior design, photography, video production, and web development.).

Slide 3: Final Logo in Black and White

  • Content:
    • Show the final version of your logo in black and white.
  • Design Considerations:
    • Your logo should be versatile and effective in black and white.
    • Consider how the logo will scale and work across different mediums.
    • Provide a clean, high-quality representation of the logo (centered, clear, and at a good size for viewing).

Slide 4: Final Logo in Color

  • Content:
    • Present your final logo in color.
  • Design Considerations:
    • The color version should reflect your chosen color palette.
    • Be mindful of color psychology and how your color choices align with the event’s purpose.
    • The logo should still be easily recognizable and effective when displayed in full color.

Slide 5: Patterns and Assets

  • Content:
    • Create supporting patterns and assets that will be used throughout the branding.
    • This includes:
      • Patterns: Abstract or geometric elements that will serve as a background or decorative component.
      • Icons: One icon for each of the six programs involved in the event. These programs could include (but are not limited to):
        • Graphic Design
        • Animation
        • Photography
        • Video Production
        • Web Design
        • Interior Design
    • Provide high-quality, vector – scalable versions of each asset.
  • Design Considerations:
    • Ensure the patterns and icons align with the branding style (modern, professional, etc.).
    • The icons should be simple yet recognizable for each program.
    • Patterns should be visually interesting without overwhelming the viewer.

Slide 6: Proposed Main Page for Website

  • Content:
    • Design a mockup of the main landing page for the event website.
    • Include:
      • A hero section (with the logo)
      • Event details (time, date, location)
      • Navigation to other sections of the website (e.g., other programs)
    • Ensure that the website design aligns with your branding and is user-friendly.
    • Bonus: Include any interactive elements (e.g., hover effects, animated transitions).
  • Design Considerations:
    • Think about user experience (UX) and how people will navigate the page.
    • Prioritize accessibility (contrast, font legibility, and responsiveness).

Grading Criteria: (200 Points Total)

  1. Introduction Slide (10 points)
    • Clear, professional design with the event name and designer’s name.
  2. Event Description (20 points)
    • Concise, informative description of DMACC Portfolio Day with attention to design coherence.
  3. Final Logo (Black and White) (50 points)
    • Logo is legible and functional in black and white.
  4. Final Logo (Color) (50 points)
    • Logo is visually appealing and effective in color, with appropriate use of the color palette.
  5. Patterns and Assets (30 points)
    • Patterns and icons are well-designed, cohesive, and align with the branding style.
  6. Main Website Page (40 points)
    • Well-organized, aesthetically pleasing design with effective use of space and hierarchy.

Submission Requirements:

  • File Format: Submit your presentation in multipage PDF format. Name the file YOURLASTNAME_PDbranding.pdf
  • Font and Image Usage: Use web-safe, accessible fonts and ensure that all images are high-resolution. You must have the rights to all images used or use royalty-free sources.
  • Deadline: The assignment is due by Tuesday, June 23 at the beginning of class.

Notes and Tips:

  • Remember that branding consistency is key. All elements (logo, email, website, student pages) should feel like they belong to the same visual identity.
  • Think about target audience: While the event is for DMACC students, it is also aimed at industry professionals and potential employers. Design for a professional, polished look.
  • Don’t hesitate to experiment with different concepts and styles. Challenge yourself to think creatively while maintaining a professional, functional design.
  • Consider accessibility throughout the design process, including readability, color contrast, and overall usability.