DMACC International Year
Vietnam Poster & T-Shirt Design Project
Project Overview
For the 2026–2027 school year, DMACC’s International Year will focus on Vietnam. Throughout the year, students, faculty, and staff will explore Vietnamese culture, history, traditions, art, food, language, and contemporary life through events and activities across campus.
Your assignment is to design:
- A promotional poster
- A matching or compatible/harmonious t-shirt graphic
Both pieces must celebrate Vietnam while promoting the DMACC International Year program through strong visual communication and culturally informed design.
Required Text
Both the poster and t-shirt design must include the following text:
- VIETNAM
- DMACC INTERNATIONAL YEAR 2026-2027
Additional optional text, slogans, or taglines may not be included.
Deliverables
1. Poster Design
Design a visually engaging poster promoting the Vietnam-themed International Year.
Poster Requirements
- Size: 24″ width × 18″ height (landscape)
- Color Mode: CMYK
- Resolution: 300 dpi
- Include:
- “DMACC International Year 2026–2027”
- Vietnam-inspired imagery and/or typography (only original or approved imagery with creative commons license)
- Strong visual hierarchy
- Original composition and concept
- Must be print-ready
Poster Design Considerations
You may draw inspiration from:
- Vietnamese architecture and landmarks
- Traditional patterns and textiles
- Vietnamese typography or calligraphic influences
- Food culture
- Landscapes and geography
- Folklore and mythology
- Contemporary Vietnamese design aesthetics
Avoid clichés, stereotypes, or culturally insensitive imagery.
2. T-Shirt Design
Create a t-shirt graphic connected to the poster campaign.
T-Shirt Requirements
- Maximum of 2 ink colors
- Print area size: 10″ width by 12″ height”
- Shirt color may be any Gildan t-shirt color
- Front design only
- Must include:
- “DMACC International Year 2026–2027”
- Design should remain readable and visually effective with limited ink colors
- Must work for screen printing production
T-Shirt Design Considerations
Think about:
- Simplicity and impact
- Strong silhouette and readability
- Use of positive/negative space
- Ink contrast against shirt color
- Wearability and audience appeal
Research Requirements
Before designing, research:
- Vietnamese visual culture
- Traditional and modern Vietnamese art/design
- Color symbolism in Vietnam
- Cultural symbols and their meanings
- Typography inspiration
- Important historical or contemporary references
Your work should demonstrate thoughtful and respectful cultural representation.
Process Work Required
Submit the following process materials:
- Mood board / visual research
- Thumbnail sketches
- Color exploration
- Typography exploration
- Concept development notes
- Final poster
- Final t-shirt mockup
Technical Specifications
File Submission
Submit:
- Presentation PDF for the subcommittee in given template.
- Print-ready PDFs
- Editable source files
- JPG or PNG mockups
Software
Adobe Illustrator, Photoshop, and/or InDesign
Grading Criteria
| Category | Points |
|---|---|
| Research & Cultural Understanding | 20 |
| Creativity & Originality | 20 |
| Typography & Layout | 20 |
| Craftsmanship & Technical Accuracy | 20 |
| Cohesion Between Poster & T-Shirt | 10 |
| Professional Presentation & Mockups | 10 |
| Total | 100 |
Objective
The goal of this project is to create a cohesive visual campaign that celebrates Vietnam while promoting curiosity, cultural learning, and participation in DMACC’s International Year 2026–2027 events.